These days, anyone can start a blog in virtually no time. And there are no limits either –
you can have a personal blog or a blog-style fan page about your favourite sports clubs.
One of the options that still seem to be fairly unexplored is company blogging.
The idea might seem a bit strange at first, but, hopefully, this short list will convince you that there are good reasons for having a company blog.
Regardless of whether you are running a start-up or a mid-sized business with hundreds of employees.
Keeping Everyone Updated with a Blog
Most companies would love to keep all their employees updated about what is going on at the moment all the time. But having a meeting every day just isn’t a viable option.
Well, a company blog might be a very simple and effective solution to that problem.
Is there something you want to tell to the rest of the company?
Blogs have comment sections where you can interact with your company employees or customers.
If they have questions, answer them directly on your blog’s comment section. A blog is usually searchable on your site.
Your blog comments last longer than any social media posts or responses.
Other employees or customers can see your interactions too and may find answers to their questions..
Well, just write a short blog post for your company blog and everyone will be able to see the message straight away.
Even better – everyone will be able to comment on your message, giving you valuable feedback and allowing everybody to engage in the decision-making processes. (just like a comment section at the end of this blog)
Sharing Ideas through a Blog.
Another reason for having a company blog is that it will allow your employees to share ideas with each other openly and in a very direct manner.
As we all know, brainstorming sessions can be surprisingly unproductive, since there is a lot of pressure on everyone and it is hard to come up with any good ideas in such an environment.
An interesting, carefully written blog that helps to solve or answers some major issues that affect your company will show your employees or customers that you’re professional and an authority in your field and you can use your expertise to help solve their problems.
However, sharing ideas online allows people to think things through without any pressure and at any time they consider to be suitable enough. And since everyone can jump in with any comments and suggestions, the entire process can be indeed be very beneficial.
Building a Community
Furthermore, having a company blog can help you strengthen the community of your employees, enhancing the company’s atmosphere and encouraging better relationships.
Employees that can voice their opinions freely and who know what is on the cards for them in the near future will certainly be more satisfied than those who feel that their company does not really care about them that much.
Unsurprisingly, community-building activities will also make your employees aware of how important they are in the entire business process.
What About Marketing?
Finally, a company blog can also give a slight boost when it comes to marketing, although that might easily be a two-edged sword and you and entrepreneurs will need to make a careful decision between making the blog public and keeping it private.
The content will also need to be structured accordingly – but, of course, if marketing is your number one goal, you can start a company blog with that in mind and make your company more accessible to all kinds of customers.
All in all, there are plenty of reasons for having a company blog and everyone who is engaged with business management at any level should certainly give it a thought or two. The results might reach further than it may seem at first glance! Here are some tips about starting a blog.